Thing > Product

Any offered product or service. For example: a pair of shoes; a concert ticket; the rental of a car; a haircut; or an episode of a TV show streamed online.
PropertyExpected TypeDescription
Properties from Product
aggregateRating AggregateRating The overall rating, based on a collection of reviews or ratings, of the item.
audience Audience The intended audience of the item, i.e. the group for whom the item was created.
brand Organization  or
Brand 
The brand(s) associated with a product or service, or the brand(s) maintained by an organization or business person.
color Text The color of the product.
depth QuantitativeValue  or
Distance 
The depth of the product.
gtin13 Text The GTIN-13 code of the product, or the product to which the offer refers. This is equivalent to 13-digit ISBN codes and EAN UCC-13. Former 12-digit UPC codes can be converted into a GTIN-13 code by simply adding a preceeding zero. See GS1 GTIN Summary for more details.
gtin14 Text The GTIN-14 code of the product, or the product to which the offer refers. See GS1 GTIN Summary for more details.
gtin8 Text The GTIN-8 code of the product, or the product to which the offer refers. This code is also known as EAN/UCC-8 or 8-digit EAN. See GS1 GTIN Summary for more details.
height QuantitativeValue  or
Distance 
The height of the item.
isAccessoryOrSparePartFor Product A pointer to another product (or multiple products) for which this product is an accessory or spare part.
isConsumableFor Product A pointer to another product (or multiple products) for which this product is a consumable.
isRelatedTo Product A pointer to another, somehow related product (or multiple products).
isSimilarTo Product A pointer to another, functionally similar product (or multiple products).
itemCondition OfferItemCondition A predefined value from OfferItemCondition or a textual description of the condition of the product or service, or the products or services included in the offer.
logo URL  or
ImageObject 
A logo associated with an organization.
manufacturer Organization The manufacturer of the product.
model ProductModel  or
Text 
The model of the product. Use with the URL of a ProductModel or a textual representation of the model identifier. The URL of the ProductModel can be from an external source. It is recommended to additionally provide strong product identifiers via the gtin8/gtin13/gtin14 and mpn properties.
mpn Text The Manufacturer Part Number (MPN) of the product, or the product to which the offer refers.
offers Offer An offer to provide this item—for example, an offer to sell a product, rent the DVD of a movie, or give away tickets to an event.
productID Text The product identifier, such as ISBN. For example: <meta itemprop='productID' content='isbn:123-456-789'/>.
releaseDate Date The release date of a product or product model. This can be used to distinguish the exact variant of a product.
review Review A review of the item. Supersedes reviews.
sku Text The Stock Keeping Unit (SKU), i.e. a merchant-specific identifier for a product or service, or the product to which the offer refers.
weight QuantitativeValue The weight of the product.
width QuantitativeValue  or
Distance 
The width of the item.
Properties from Thing
additionalType URL An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. In RDFa syntax, it is better to use the native RDFa syntax - the 'typeof' attribute - for multiple types. Schema.org tools may have only weaker understanding of extra types, in particular those defined externally.
alternateName Text An alias for the item.
description Text A short description of the item.
image URL  or
ImageObject 
An image of the item. This can be a URL or a fully described ImageObject.
name Text The name of the item.
potentialAction Action Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
sameAs URL URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Freebase page, or official website.
url URL URL of the item.


Instances of Product may appear as values for the following properties
PropertyOn TypesDescription
isAccessoryOrSparePartFor Product A pointer to another product (or multiple products) for which this product is an accessory or spare part.
isConsumableFor Product A pointer to another product (or multiple products) for which this product is a consumable.
isRelatedTo Product A pointer to another, somehow related product (or multiple products).
isSimilarTo Product A pointer to another, functionally similar product (or multiple products).
itemOffered Offer  or
Demand 
The item being offered.
itemShipped ParcelDelivery Item(s) being shipped.
orderedItem Order The item ordered.
owns Person  or
Organization 
Products owned by the organization or person.
productSupported ContactPoint The product or service this support contact point is related to (such as product support for a particular product line). This can be a specific product or product line (e.g. "iPhone") or a general category of products or services (e.g. "smartphones").
typeOfGood OwnershipInfo  or
TypeAndQuantityNode 
The product that this structured value is referring to.

More specific Types
  • IndividualProduct
  • ProductModel
  • SomeProducts
  • Vehicle

    Acknowledgements

    This class contains derivatives of properties from the GoodRelations Vocabulary for E-Commerce, created by Martin Hepp. GoodRelations is a data model for sharing e-commerce data on the Web that can be expressed in a variety of syntaxes, including RDFa and HTML5 Microdata. More information about GoodRelations can be found at http://purl.org/goodrelations/.


    Examples

    Kenmore White 17" Microwave
    <img src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' />
    Rated 3.5/5 based on 11 customer reviews
    $55.00
    In stock
    Product description:
    0.7 cubic feet countertop microwave. Has six preset cooking categories and
     convenience features like Add-A-Minute and Child Lock.
    Customer reviews:
    Not a happy camper - by Ellie, April 1, 2011
    1/5 stars
    The lamp burned out and now I have to replace it.
     Value purchase - by Lucas, March 25, 2011
    4/5 stars
    Great microwave for the price. It is small and fits in my apartment.
    ...
    
    <div itemscope itemtype="http://schema.org/Product">
      <span itemprop="name">Kenmore White 17" Microwave</span>
      <img src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' />
      <div itemprop="aggregateRating"
        itemscope itemtype="http://schema.org/AggregateRating">
       Rated <span itemprop="ratingValue">3.5</span>/5
       based on <span itemprop="reviewCount">11</span> customer reviews
      </div>
      <div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
        <!--price is 1000, a number, with locale-specific thousands separator
        and decimal mark, and the $ character is marked up with the
        machine-readable code "USD" -->
        <span itemprop="priceCurrency" content="USD">$</span><span
              itemprop="price" content="1000.00">1,000.00</span>
        <link itemprop="availability" href="http://schema.org/InStock" />In stock
      </div>
      Product description:
      <span itemprop="description">0.7 cubic feet countertop microwave.
      Has six preset cooking categories and convenience features like
      Add-A-Minute and Child Lock.</span>
      Customer reviews:
      <div itemprop="review" itemscope itemtype="http://schema.org/Review">
        <span itemprop="name">Not a happy camper</span> -
        by <span itemprop="author">Ellie</span>,
        <meta itemprop="datePublished" content="2011-04-01">April 1, 2011
        <div itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating">
          <meta itemprop="worstRating" content = "1">
          <span itemprop="ratingValue">1</span>/
          <span itemprop="bestRating">5</span>stars
        </div>
        <span itemprop="description">The lamp burned out and now I have to replace
        it. </span>
      </div>
      <div itemprop="review" itemscope itemtype="http://schema.org/Review">
        <span itemprop="name">Value purchase</span> -
        by <span itemprop="author">Lucas</span>,
        <meta itemprop="datePublished" content="2011-03-25">March 25, 2011
        <div itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating">
          <meta itemprop="worstRating" content = "1"/>
          <span itemprop="ratingValue">4</span>/
          <span itemprop="bestRating">5</span>stars
        </div>
        <span itemprop="description">Great microwave for the price. It is small and
        fits in my apartment.</span>
      </div>
      ...
    </div>
    
    <div vocab="http://schema.org/" typeof="Product">
      <span property="name">Kenmore White 17" Microwave</span>
      <img src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' />
      <div property="aggregateRating"
         typeof="AggregateRating">
       Rated <span property="ratingValue">3.5</span>/5
       based on <span property="reviewCount">11</span> customer reviews
      </div>
      <div property="offers"  typeof="Offer">
        <!--price is 1000, a number, with locale-specific thousands separator
            and decimal mark, and the $ character is marked up with the
            machine-readable code "USD" -->
        <span property="priceCurrency" content="USD">$</span><span
          property="price" content="1000.00">1,000.00</span>
        <link property="availability" href="http://schema.org/InStock" />In stock
      </div>
      Product description:
      <span property="description">0.7 cubic feet countertop microwave.
      Has six preset cooking categories and convenience features like
      Add-A-Minute and Child Lock.</span>
      Customer reviews:
      <div property="review"  typeof="Review">
        <span property="name">Not a happy camper</span> -
        by <span property="author">Ellie</span>,
        <meta property="datePublished" content="2011-04-01">April 1, 2011
        <div property="reviewRating"  typeof="Rating">
          <meta property="worstRating" content = "1">
          <span property="ratingValue">1</span>/
          <span property="bestRating">5</span>stars
        </div>
        <span property="description">The lamp burned out and now I have to replace
        it. </span>
      </div>
      <div property="review"  typeof="Review">
        <span property="name">Value purchase</span> -
        by <span property="author">Lucas</span>,
        <meta property="datePublished" content="2011-03-25">March 25, 2011
        <div property="reviewRating"  typeof="Rating">
          <meta property="worstRating" content = "1"/>
          <span property="ratingValue">4</span>/
          <span property="bestRating">5</span>stars
        </div>
        <span property="description">Great microwave for the price. It is small and
        fits in my apartment.</span>
      </div>
      ...
    </div>
    
    <script type="application/ld+json">
    {
      "@context": "http://schema.org",
      "@type": "Product",
      "aggregateRating": {
        "@type": "AggregateRating",
        "ratingValue": "3.5",
        "reviewCount": "11"
      },
      "description": "0.7 cubic feet countertop microwave. Has six preset cooking categories and convenience features like Add-A-Minute and Child Lock.",
      "name": "Kenmore White 17\" Microwave",
      "offers": {
        "@type": "Offer",
        "availability": "http://schema.org/InStock",
        "price": "55.00",
        "priceCurrency": "USD"
      },
      "review": [
        {
          "@type": "Review",
          "author": "Ellie",
          "datePublished": "2011-04-01",
          "description": "The lamp burned out and now I have to replace it.",
          "name": "Not a happy camper",
          "reviewRating": {
            "@type": "Rating",
            "bestRating": "5",
            "ratingValue": "1",
            "worstRating": "1"
          }
        },
        {
          "@type": "Review",
          "author": "Lucas",
          "datePublished": "2011-03-25",
          "description": "Great microwave for the price. It is small and fits in my apartment.",
          "name": "Value purchase",
          "reviewRating": {
            "@type": "Rating",
            "bestRating": "5",
            "ratingValue": "4",
            "worstRating": "1"
          }
        }
      ]
    }
    </script>
    
    <img src="dell-30in-lcd.jpg" />
    Dell UltraSharp 30" LCD Monitor
    87 out of 100 based on 24 user ratings
    $1250 to $1495 from 8 sellers
    Sellers:
    <a href="save-a-lot-monitors.com/dell-30.html">
      Save A Lot Monitors - $1250</a>
    <a href="jondoe-gadgets.com/dell-30.html">
      Jon Doe's Gadgets - $1350</a>
    ...
    
    <div itemscope itemtype="http://schema.org/Product">
      <img itemprop="image" src="dell-30in-lcd.jpg" />
      <span itemprop="name">Dell UltraSharp 30" LCD Monitor</span>
      <div itemprop="aggregateRating"
        itemscope itemtype="http://schema.org/AggregateRating">
        <span itemprop="ratingValue">87</span>
        out of <span itemprop="bestRating">100</span>
        based on <span itemprop="ratingCount">24</span> user ratings
      </div>
      <div itemprop="offers" itemscope itemtype="http://schema.org/AggregateOffer">
        <span itemprop="lowPrice">$1250</span>
        to <span itemprop="highPrice">$1495</span>
        from <span itemprop="offerCount">8</span> sellers
      Sellers:
      <div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
        <a itemprop="url" href="save-a-lot-monitors.com/dell-30.html">
         Save A Lot Monitors - $1250</a>
      </div>
      <div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
        <a itemprop="url" href="jondoe-gadgets.com/dell-30.html">
         Jon Doe's Gadgets - $1350</a>
      </div>
      ...
    </div>
    
    <div vocab="http://schema.org/" typeof="Product">
      <img property="image" src="dell-30in-lcd.jpg" />
      <span property="name">Dell UltraSharp 30" LCD Monitor</span>
      <div property="aggregateRating"
         typeof="AggregateRating">
        <span property="ratingValue">87</span>
        out of <span property="bestRating">100</span>
        based on <span property="ratingCount">24</span> user ratings
      </div>
      <div property="offers"  typeof="AggregateOffer">
        <span property="lowPrice">$1250</span>
        to <span property="highPrice">$1495</span>
        from <span property="offerCount">8</span> sellers
      Sellers:
      <div property="offers"  typeof="Offer">
        <a property="url" href="save-a-lot-monitors.com/dell-30.html">
         Save A Lot Monitors - $1250</a>
      </div>
      <div property="offers"  typeof="Offer">
        <a property="url" href="jondoe-gadgets.com/dell-30.html">
         Jon Doe's Gadgets - $1350</a>
      </div>
      ...
    </div>
    
    <script type="application/ld+json">
    {
      "@context": "http://schema.org",
      "@type": "Product",
      "aggregateRating": {
        "@type": "AggregateRating",
        "bestRating": "100",
        "ratingCount": "24",
        "ratingValue": "87"
      },
      "image": "dell-30in-lcd.jpg",
      "name": "Dell UltraSharp 30\" LCD Monitor",
      "offers": {
        "@type": "AggregateOffer",
        "highPrice": "$1495",
        "lowPrice": "$1250",
        "offerCount": "8",
        "offers": [
          {
            "@type": "Offer",
            "url": "save-a-lot-monitors.com/dell-30.html"
          },
          {
            "@type": "Offer",
            "url": "jondoe-gadgets.com/dell-30.html"
          }
        ]
      }
    }
    </script>
    

    Schema Version 1.91