Thing > Product

Any offered product or service. For example: a pair of shoes; a concert ticket; the rental of a car; a haircut; or an episode of a TV show streamed online.

Usage: Over 1,000,000 domains
[more...]
PropertyExpected TypeDescription
Properties from Product
additionalProperty PropertyValue A property-value pair representing an additional characteristics of the entitity, e.g. a product feature or another characteristic for which there is no matching property in schema.org.

Note: Publishers should be aware that applications designed to use specific schema.org properties (e.g. http://schema.org/width, http://schema.org/color, http://schema.org/gtin13, ...) will typically expect such data to be provided using those properties, rather than using the generic property/value mechanism.
aggregateRating AggregateRating The overall rating, based on a collection of reviews or ratings, of the item.
audience Audience An intended audience, i.e. a group for whom something was created. Supersedes serviceAudience.
award Text An award won by or for this item. Supersedes awards.
brand Organization  or
Brand 
The brand(s) associated with a product or service, or the brand(s) maintained by an organization or business person.
category Thing  or
PhysicalActivityCategory  or
Text 
A category for the item. Greater signs or slashes can be used to informally indicate a category hierarchy.
color Text The color of the product.
depth QuantitativeValue  or
Distance 
The depth of the item.
gtin12 Text The GTIN-12 code of the product, or the product to which the offer refers. The GTIN-12 is the 12-digit GS1 Identification Key composed of a U.P.C. Company Prefix, Item Reference, and Check Digit used to identify trade items. See GS1 GTIN Summary for more details.
gtin13 Text The GTIN-13 code of the product, or the product to which the offer refers. This is equivalent to 13-digit ISBN codes and EAN UCC-13. Former 12-digit UPC codes can be converted into a GTIN-13 code by simply adding a preceeding zero. See GS1 GTIN Summary for more details.
gtin14 Text The GTIN-14 code of the product, or the product to which the offer refers. See GS1 GTIN Summary for more details.
gtin8 Text The GTIN-8 code of the product, or the product to which the offer refers. This code is also known as EAN/UCC-8 or 8-digit EAN. See GS1 GTIN Summary for more details.
height QuantitativeValue  or
Distance 
The height of the item.
isAccessoryOrSparePartFor Product A pointer to another product (or multiple products) for which this product is an accessory or spare part.
isConsumableFor Product A pointer to another product (or multiple products) for which this product is a consumable.
isRelatedTo Product A pointer to another, somehow related product (or multiple products).
isSimilarTo Product A pointer to another, functionally similar product (or multiple products).
itemCondition OfferItemCondition A predefined value from OfferItemCondition or a textual description of the condition of the product or service, or the products or services included in the offer.
logo URL  or
ImageObject 
An associated logo.
manufacturer Organization The manufacturer of the product.
model ProductModel  or
Text 
The model of the product. Use with the URL of a ProductModel or a textual representation of the model identifier. The URL of the ProductModel can be from an external source. It is recommended to additionally provide strong product identifiers via the gtin8/gtin13/gtin14 and mpn properties.
mpn Text The Manufacturer Part Number (MPN) of the product, or the product to which the offer refers.
offers Offer An offer to provide this item—for example, an offer to sell a product, rent the DVD of a movie, or give away tickets to an event.
productID Text The product identifier, such as ISBN. For example: <meta itemprop='productID' content='isbn:123-456-789'/>.
productionDate Date The date of production of the item, e.g. vehicle.
purchaseDate Date The date the item e.g. vehicle was purchased by the current owner.
releaseDate Date The release date of a product or product model. This can be used to distinguish the exact variant of a product.
review Review A review of the item. Supersedes reviews.
sku Text The Stock Keeping Unit (SKU), i.e. a merchant-specific identifier for a product or service, or the product to which the offer refers.
weight QuantitativeValue The weight of the product or person.
width QuantitativeValue  or
Distance 
The width of the item.
Properties from Thing
additionalType URL An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. In RDFa syntax, it is better to use the native RDFa syntax - the 'typeof' attribute - for multiple types. Schema.org tools may have only weaker understanding of extra types, in particular those defined externally.
alternateName Text An alias for the item.
description Text A short description of the item.
image URL  or
ImageObject 
An image of the item. This can be a URL or a fully described ImageObject.
mainEntityOfPage CreativeWork  or
URL 
Indicates a page (or other CreativeWork) for which this thing is the main entity being described.

Many (but not all) pages have a fairly clear primary topic, some entity or thing that the page describes. For example a restaurant's home page might be primarily about that Restaurant, or an event listing page might represent a single event. The mainEntity and mainEntityOfPage properties allow you to explicitly express the relationship between the page and the primary entity.

Related properties include sameAs, about, and url.

The sameAs and url properties are both similar to mainEntityOfPage. The url property should be reserved to refer to more official or authoritative web pages, such as the item’s official website. The sameAs property also relates a thing to a page that indirectly identifies it. Whereas sameAs emphasises well known pages, the mainEntityOfPage property serves more to clarify which of several entities is the main one for that page.

mainEntityOfPage can be used for any page, including those not recognized as authoritative for that entity. For example, for a product, sameAs might refer to a page on the manufacturer’s official site with specs for the product, while mainEntityOfPage might be used on pages within various retailers’ sites giving details for the same product.

about is similar to mainEntity, with two key differences. First, about can refer to multiple entities/topics, while mainEntity should be used for only the primary one. Second, some pages have a primary entity that itself describes some other entity. For example, one web page may display a news article about a particular person. Another page may display a product review for a particular product. In these cases, mainEntity for the pages should refer to the news article or review, respectively, while about would more properly refer to the person or product.
Inverse property: mainEntity.
name Text The name of the item.
potentialAction Action Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
sameAs URL URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Freebase page, or official website.
url URL URL of the item.


Instances of Product may appear as values for the following properties
PropertyOn TypesDescription
isAccessoryOrSparePartFor Product A pointer to another product (or multiple products) for which this product is an accessory or spare part.
isConsumableFor Product A pointer to another product (or multiple products) for which this product is a consumable.
isRelatedTo Product A pointer to another, somehow related product (or multiple products).
isSimilarTo Product A pointer to another, functionally similar product (or multiple products).
itemOffered Demand  or
Offer 
The item being offered.
itemShipped ParcelDelivery Item(s) being shipped.
orderedItem OrderItem  or
Order 
The item ordered.
owns Organization  or
Person 
Products owned by the organization or person.
productSupported ContactPoint The product or service this support contact point is related to (such as product support for a particular product line). This can be a specific product or product line (e.g. "iPhone") or a general category of products or services (e.g. "smartphones").
typeOfGood OwnershipInfo  or
TypeAndQuantityNode 
The product that this structured value is referring to.

More specific Types
  • IndividualProduct
  • ProductModel
  • SomeProducts
  • Vehicle

    Acknowledgements

    This class contains derivatives of properties from the GoodRelations Vocabulary for E-Commerce, created by Martin Hepp. GoodRelations is a data model for sharing e-commerce data on the Web that can be expressed in a variety of syntaxes, including RDFa and HTML5 Microdata. More information about GoodRelations can be found at http://purl.org/goodrelations/.


    Examples

    Kenmore White 17" Microwave
    <img src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' />
    Rated 3.5/5 based on 11 customer reviews
    $55.00
    In stock
    Product description:
    0.7 cubic feet countertop microwave. Has six preset cooking categories and
     convenience features like Add-A-Minute and Child Lock.
    Customer reviews:
    Not a happy camper - by Ellie, April 1, 2011
    1/5 stars
    The lamp burned out and now I have to replace it.
     Value purchase - by Lucas, March 25, 2011
    4/5 stars
    Great microwave for the price. It is small and fits in my apartment.
    ...
    
    <div itemscope itemtype="http://schema.org/Product">
      <span itemprop="name">Kenmore White 17" Microwave</span>
      <img src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' />
      <div itemprop="aggregateRating"
        itemscope itemtype="http://schema.org/AggregateRating">
       Rated <span itemprop="ratingValue">3.5</span>/5
       based on <span itemprop="reviewCount">11</span> customer reviews
      </div>
      <div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
        <!--price is 1000, a number, with locale-specific thousands separator
        and decimal mark, and the $ character is marked up with the
        machine-readable code "USD" -->
        <span itemprop="priceCurrency" content="USD">$</span><span
              itemprop="price" content="1000.00">1,000.00</span>
        <link itemprop="availability" href="http://schema.org/InStock" />In stock
      </div>
      Product description:
      <span itemprop="description">0.7 cubic feet countertop microwave.
      Has six preset cooking categories and convenience features like
      Add-A-Minute and Child Lock.</span>
      Customer reviews:
      <div itemprop="review" itemscope itemtype="http://schema.org/Review">
        <span itemprop="name">Not a happy camper</span> -
        by <span itemprop="author">Ellie</span>,
        <meta itemprop="datePublished" content="2011-04-01">April 1, 2011
        <div itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating">
          <meta itemprop="worstRating" content = "1">
          <span itemprop="ratingValue">1</span>/
          <span itemprop="bestRating">5</span>stars
        </div>
        <span itemprop="description">The lamp burned out and now I have to replace
        it. </span>
      </div>
      <div itemprop="review" itemscope itemtype="http://schema.org/Review">
        <span itemprop="name">Value purchase</span> -
        by <span itemprop="author">Lucas</span>,
        <meta itemprop="datePublished" content="2011-03-25">March 25, 2011
        <div itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating">
          <meta itemprop="worstRating" content = "1"/>
          <span itemprop="ratingValue">4</span>/
          <span itemprop="bestRating">5</span>stars
        </div>
        <span itemprop="description">Great microwave for the price. It is small and
        fits in my apartment.</span>
      </div>
      ...
    </div>
    
    <div vocab="http://schema.org/" typeof="Product">
      <span property="name">Kenmore White 17" Microwave</span>
      <img src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' />
      <div property="aggregateRating"
         typeof="AggregateRating">
       Rated <span property="ratingValue">3.5</span>/5
       based on <span property="reviewCount">11</span> customer reviews
      </div>
      <div property="offers"  typeof="Offer">
        <!--price is 1000, a number, with locale-specific thousands separator
            and decimal mark, and the $ character is marked up with the
            machine-readable code "USD" -->
        <span property="priceCurrency" content="USD">$</span><span
          property="price" content="1000.00">1,000.00</span>
        <link property="availability" href="http://schema.org/InStock" />In stock
      </div>
      Product description:
      <span property="description">0.7 cubic feet countertop microwave.
      Has six preset cooking categories and convenience features like
      Add-A-Minute and Child Lock.</span>
      Customer reviews:
      <div property="review"  typeof="Review">
        <span property="name">Not a happy camper</span> -
        by <span property="author">Ellie</span>,
        <meta property="datePublished" content="2011-04-01">April 1, 2011
        <div property="reviewRating"  typeof="Rating">
          <meta property="worstRating" content = "1">
          <span property="ratingValue">1</span>/
          <span property="bestRating">5</span>stars
        </div>
        <span property="description">The lamp burned out and now I have to replace
        it. </span>
      </div>
      <div property="review"  typeof="Review">
        <span property="name">Value purchase</span> -
        by <span property="author">Lucas</span>,
        <meta property="datePublished" content="2011-03-25">March 25, 2011
        <div property="reviewRating"  typeof="Rating">
          <meta property="worstRating" content = "1"/>
          <span property="ratingValue">4</span>/
          <span property="bestRating">5</span>stars
        </div>
        <span property="description">Great microwave for the price. It is small and
        fits in my apartment.</span>
      </div>
      ...
    </div>
    
    <script type="application/ld+json">
    {
      "@context": "http://schema.org",
      "@type": "Product",
      "aggregateRating": {
        "@type": "AggregateRating",
        "ratingValue": "3.5",
        "reviewCount": "11"
      },
      "description": "0.7 cubic feet countertop microwave. Has six preset cooking categories and convenience features like Add-A-Minute and Child Lock.",
      "name": "Kenmore White 17\" Microwave",
      "offers": {
        "@type": "Offer",
        "availability": "http://schema.org/InStock",
        "price": "55.00",
        "priceCurrency": "USD"
      },
      "review": [
        {
          "@type": "Review",
          "author": "Ellie",
          "datePublished": "2011-04-01",
          "description": "The lamp burned out and now I have to replace it.",
          "name": "Not a happy camper",
          "reviewRating": {
            "@type": "Rating",
            "bestRating": "5",
            "ratingValue": "1",
            "worstRating": "1"
          }
        },
        {
          "@type": "Review",
          "author": "Lucas",
          "datePublished": "2011-03-25",
          "description": "Great microwave for the price. It is small and fits in my apartment.",
          "name": "Value purchase",
          "reviewRating": {
            "@type": "Rating",
            "bestRating": "5",
            "ratingValue": "4",
            "worstRating": "1"
          }
        }
      ]
    }
    </script>
    
    <img src="dell-30in-lcd.jpg" alt="A Dell UltraSharp monitor" />
    Dell UltraSharp 30" LCD Monitor
    87 out of 100 based on 24 user ratings
    $1250 to $1495 from 8 sellers
    Sellers:
    <a href="save-a-lot-monitors.com/dell-30.html">
      Save A Lot Monitors - $1250</a>
    <a href="jondoe-gadgets.com/dell-30.html">
      Jon Doe's Gadgets - $1350</a>
    ...
    
    <div itemscope itemtype="http://schema.org/Product">
      <img itemprop="image" src="dell-30in-lcd.jpg" alt="A Dell UltraSharp monitor"/>
      <span itemprop="name">Dell UltraSharp 30" LCD Monitor</span>
      <div itemprop="aggregateRating"
        itemscope itemtype="http://schema.org/AggregateRating">
        <span itemprop="ratingValue">87</span>
        out of <span itemprop="bestRating">100</span>
        based on <span itemprop="ratingCount">24</span> user ratings
      </div>
      <div itemprop="offers" itemscope itemtype="http://schema.org/AggregateOffer">
        <span itemprop="lowPrice">$1250</span>
        to <span itemprop="highPrice">$1495</span>
        from <span itemprop="offerCount">8</span> sellers
        Sellers:
        <div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
            <a itemprop="url" href="save-a-lot-monitors.com/dell-30.html">
            Save A Lot Monitors - $1250</a>
        </div>
        <div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
            <a itemprop="url" href="jondoe-gadgets.com/dell-30.html">
            Jon Doe's Gadgets - $1350</a>
        </div>
      </div>
      ...
    </div>
    
    <div vocab="http://schema.org/" typeof="Product">
      <img property="image" src="dell-30in-lcd.jpg" alt="A Dell UltraSharp monitor"/>
      <span property="name">Dell UltraSharp 30" LCD Monitor</span>
      <div property="aggregateRating"
         typeof="AggregateRating">
        <span property="ratingValue">87</span>
        out of <span property="bestRating">100</span>
        based on <span property="ratingCount">24</span> user ratings
      </div>
      <div property="offers"  typeof="AggregateOffer">
        <span property="lowPrice">$1250</span>
        to <span property="highPrice">$1495</span>
        from <span property="offerCount">8</span> sellers
      Sellers:
      <div property="offers"  typeof="Offer">
        <a property="url" href="save-a-lot-monitors.com/dell-30.html">
         Save A Lot Monitors - $1250</a>
      </div>
      <div property="offers"  typeof="Offer">
        <a property="url" href="jondoe-gadgets.com/dell-30.html">
         Jon Doe's Gadgets - $1350</a>
      </div>
      ...
    </div>
    
    <script type="application/ld+json">
    {
      "@context": "http://schema.org",
      "@type": "Product",
      "aggregateRating": {
        "@type": "AggregateRating",
        "bestRating": "100",
        "ratingCount": "24",
        "ratingValue": "87"
      },
      "image": "dell-30in-lcd.jpg",
      "name": "Dell UltraSharp 30\" LCD Monitor",
      "offers": {
        "@type": "AggregateOffer",
        "highPrice": "$1495",
        "lowPrice": "$1250",
        "offerCount": "8",
        "offers": [
          {
            "@type": "Offer",
            "url": "save-a-lot-monitors.com/dell-30.html"
          },
          {
            "@type": "Offer",
            "url": "jondoe-gadgets.com/dell-30.html"
          }
        ]
      }
    }
    </script>
    
    <div>
      <link  href="http://multivarki.ru?filters%5Bprice%5D%5BLTE%5D=39600" />
      <span>315</span>
      <div>
        <img src="http://img01.multivarki.ru.ru/c9/f1/a5fe6642-18d0-47ad-b038-6fca20f1c923.jpeg" />
        <a alt="Photo of product" href="http://multivarki.ru/brand_502/">
          <span>BRAND 502</span>
        </a>
        <div>
          <span>4399 р.</span>
        </div>...
        <div>
        ...
        </div>
      </div>
    </div>
    
    <div  itemtype="http://schema.org/ItemList">
      <link itemprop="url" href="http://multivarki.ru?filters%5Bprice%5D%5BLTE%5D=39600" />
      <span itemprop="numberOfItems">315</span>
      <div itemprop="itemListElement" itemscope="" itemtype="http://schema.org/Product">
        <img alt="Photo of product" itemprop="image"
         src="http://img01.multivarki.ru.ru/c9/f1/a5fe6642-18d0-47ad-b038-6fca20f1c923.jpeg" />
        <a itemprop="url" href="http://multivarki.ru/brand_502/">
          <span itemprop="name">BRAND 502</span>
        </a>
        <div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
          <span itemprop="price">4399 р.</span>
        </div>...
        <div itemprop="itemListElement"  itemtype="http://schema.org/Product">
        ...
        </div>
      </div>
    </div>
    
    <div vocab="http://schema.org/" typeof="ItemList">
      <link property="url" href="http://multivarki.ru?filters%5Bprice%5D%5BLTE%5D=39600" />
      <span property="numberOfItems">315</span>
      <div property="itemListElement" typeof="Product">
        <img property="image" alt="Photo of product"
         src="http://img01.multivarki.ru.ru/c9/f1/a5fe6642-18d0-47ad-b038-6fca20f1c923.jpeg" />
        <a property="url" href="http://multivarki.ru/brand_502/">
          <span property="name">BRAND 502</span>
        </a>
        <div property="offers" typeof="http://schema.org/Offer">
          <span property="price">4399 р.</span>
        </div>...
        <div property="itemListElement"  typeof="Product">
        ...
        </div>
      </div>
    </div>
    
    <script type="application/ld+json">
    {
      "@context": "http://schema.org",
      "@type": "ItemList",
      "url": "http://multivarki.ru?filters%5Bprice%5D%5BLTE%5D=39600",
      "numberOfItems": "315",
      "itemListElement": [{
          "@type": "Product",
          "image": "http://img01.multivarki.ru.ru/c9/f1/a5fe6642-18d0-47ad-b038-6fca20f1c923.jpeg",
          "url": "http://multivarki.ru/brand_502/",
          "name": "Brand 502"
        },{
          "@type": "Product",
          "name": "..."
        }
      ],
        "offers": {
          "@type": "Offer",
          "price": "4399 p."
        }
    }
    </script>
    

    Schema Version 2.0